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Kevin Wall and Al Gore have started to organize 7 festivals on 7 continents on 07-07-2007 to engage people on a mass scale to create awareness for prosperity problem number one: waste of energy. This results in, without any doubt, a climate change. Live Earth will use the global reach of music to engage people on a mass scale to combat our climate crisis. Live Earth will bring together more than 150 of the world's top musicians for 24-hours of music from 7 concerts across all 7 continents. Live Earth will bring together an audience of more than 2 billion at the concerts and through television, radio, film, and the Internet. That audience, and the proceeds from the event, will create the foundation for a new, multi-year global effort to combat the climate crisis led by Vice President Al Gore. Kevin Wall, Worldwide Executive Producer of Live 8, is producing Live Earth. www.liveearth.org |
Supported by Live Earth, 21WORLD is developing the festival for the European continent. This will take place in Rotterdam, the city that has been assigned by Bill Clinton to play a leading and global role in reducing CO2. A selection of European top-musicians will perform on 07-07-07 in the Rotterdam stadium, De Kuip, with a capacity of 50.000 people. This festival will be broadcasted live all over Europe by television, radio and internet. The 21WORLD festival will comply with Live Earth's new Green Event Standard, that will become the model for carbon neutral concerts and other live entertainment events in the future.Among the steps being taken are: • All electricity that powers the shows will be from renewable sources, either through utility supplied renewable energy, biodiesel generators, or renewable energy credits • Concessionaires will be encouraged to use and directed to suppliers of agricultural / biodegradable plastics (i.e. made from corn). Also, concessionaire waste will be minimized through a comprehensive recycling system organized at the venue. • Venue offices, walkways, etc will be retrofitted with compact fluorescent (CFL) light bulbs, where possible. • The entire production design will follow sustainable light design principles. • Production lighting will include the use of LED light bulbs and production/artist trailers will be incorporate low impact technology in areas such as air conditioning units. • Staff and artist air travel will be offset through carbon credits. • Ground travel will be hybrid or other clean fuel where possible. • Hotels will be directed to change light bulbs to CFLs, use nontoxic cleaning products, and have recycling containers present in the rooms. |
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Major partners Live Earth: |
Major partners 21WORLD®: |
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